Case Studies

Portland: SmartTrips

In 2002, the Portland Bureau of Transportation (PBOT) created an individualized marketing program to reduce drive-alone trips and increase walking, bicycling, transit, and carpool trips in targeted areas. Portland modeled its program after those found in Australia and Europe. After two pilot programs in 2003 and 2004, Portland added activities and extended its outreach to … Continue reading Portland: SmartTrips