Special events, community programs, and social marketing campaigns are effective ways to promote walking and educate residents about the issues. These are great strategies to start with because you control the process.
Tactics
- Create a SmartTrips Program
- Seek Recognition
- Demonstrate Street Improvements
- Create Open Streets
- Create Play Streets
- Activate Streetscapes through Temporary Uses
- Promote Park(ing) Day
- Start Up Jane’s Walks
- Use Apps to Encourage Walking
- Expand Driver’s Ed into Mobility Ed
- Create a Safe Routes to Schools Program
- Create a Safe Routes to Transit Program
- Create a Safe Routes for Seniors Program
- Establish Walking Meetings at Work
- Use Walk Score to Your Advantage
Case Studies
- Portland: Smart Trips
- Dallas: Better Block Demos
- New York: Play Streets
- New York: Pop-Up Galleries
- Nationwide: Walking Apps
- Federal Way: Mobility Education
- Eagan: Safe Routes to School
- New York: Safe Routes to Transit
- New York: Safe Routes for Seniors
- Washington, DC: Walking Meetings
- Phoenix: Walk Score
Discussion Forums
- Walk and Work: Innovative Ways to Integrate Walking into Workplace and Business Practices
- The Impact of Walking on the Environment and the Economy