Case Studies

Seattle: Performance Measures

Seattle’s Pedestrian Master Plan specified performance measures for each of its four main goals. Performance measures for its safety goal to reduce the number and severity of crashes involving pedestrians include:

  • The rate of crashes involving pedestrians
  • Vehicle speeds along identified corridors
  • School participation in pedestrian-safety, education, and encouragement programs

The incidence of safe behaviors by drivers and pedestrian, including awareness of pedestrian laws For its equitable goal to make Seattle a more walkable city for all, the equity performance measures include:

  • City investments toward High Priority Areas
  • Public communication about pedestrian issues
  • Transit ridership

Mode share (more people walking) For Seattle’s vibrancy goal to develop a pedestrian environment that sustains a healthy community and supports a vibrant economy, the city measures:

  • Streetscape vibrancy (either through retail vacancy rates or revenue)
  • Pedestrian activity

And lastly for its health goal of promoting walking to improve health and prevent diseases, the city measures:

  • Self-reported physical activity
  • The number of children walking or biking to or from school

The city then created baseline measurements, performance targets, data-collection frequency standards, and assigned data-collection responsibility for each of the plan’s stated goals. Data collected by the city’s staff and the Seattle Pedestrian Advisory Board will be used to establish trends to inform the development of specific targets. These targets will be set when the Pedestrian Master Plan is updated in 2014.

This material is the product of a partnership between America Walks and Sam Schwartz Engineering. Visit here for more information on the partnership.