The Fine Art of Messaging Webinar
This webinar is part of the “Take Action at the Local Level” webinar series that calls upon individuals to build community and institutional support for walkable design. The webinar focuses on the research and methods used to develop the Every Body Walk! Messaging Toolkits.
Based on research commissioned by the Every Body Walk! Collaborative, this webinar helps you understand which messages about walking and walkability work, and which ones don’t. Karen Saverino, Jennifer Messenger Heilbronner and colleagues at Metropolitan Group will present the results of surveys, key informant interviews, and focus groups conducted across the country, that will help us effectively frame the issue of walkable communities. The webinar will provide participants with toolkits, instruction and other resources on how to use the messaging in their own communities. Your “call to action” will be to build these messages into your next communications initiative.