Storytelling for Active Transportation Advocates (March 17, 2021 Webinar Recording)
How can we reach more people and convince them of the benefits of inclusive and accessible walkable communities? We have incredible data on how they improve health, the climate, the economy, and our quality of life – but data alone often doesn’t carry the day.
We’ve put together a panel of creative and experienced communicators to share their ideas about how to cut through the clutter and move people to action. Tom Flood, bringing car advertising experience to street safety, Marian Huhman to present research results on language that works , and Jorge Canez (Peatónito) creative earned media expert and filmmaker.
Moderated by our Executive Director, Mike McGinn – advocate, campaigner, and former elected official. Join us for presentations and conversation about tapping into the emotional core of successful advocacy.
- Tom Flood’s Website
- Jorge Canez (Peatónito)
- Marian Huhman Presentation Slides
- Communicating about Physical Activity
- More Than Just Exercise: Media and Organizational Discourse on Physical Activity
- Communicating about Physical Activity: Challenges, Opportunities, and Emerging Recommendations