We all know that building safe, walkable communities for all people has extraordinary impacts. But what are those impacts, and how can we talk about them in ways that speak to both the heads and hearts of our neighbors, local agencies and elected officials?
Join Mike McGinn, Executive Director of America Walks, for a pre-recorded Walkability Communications 101 course! Using his forty years of experience in advocacy and organizing, Mike covers the elements of a clear, compelling communications strategy — including message development and testing, how to find and use polling data to strengthen your case, why a good message alone isn’t enough, and common pitfalls to watch out for.
Works and Data Cited
- The Responsive Chord, Tony Schwartz
- Chronic Disease and where you live: Build and natural environment relationships with physical activity, obesity, and diabetes, Lawrence D. Frank et al.
- 72% of Americans says better road safety is “very important,” Mineta Institute
- Survey Finds Large Majorities Favor Policies to Enable More Housing, The Pew Charitable Trusts
- 82% don’t believe highway expansions are the best solution for reducing congestion, Transportation for America
Download the pre-recorded technical webinar featuring Mike McGinn, Executive Director of America Walks, to discover how to craft a clear, compelling messaging strategy to communicate the value of safe, walkable communities for all.
